Wake Forest University School of Business presents candid conversations with industry leaders on how their organizations are using AI. This is the first session offered in the Leadership Series.

How AI Is Rewriting the Marketing Playbook: Lessons from an Advertising Agency Executive

A Conversation with Ged King, former CEO of Sales Factory
Professor of Practice and Academic Director Digital Marketing and AI,
School of Professional Studies

• Optional Networking Reception | 5:30 - 6:20 p.m.
• Conversation with Ged King | 6:30 - 7:30 p.m. 

Note: This session is offered on two consecutive days. You are registering for Wednesday, October 7, in Winston-Salem.

No AI background is necessary to attend. Open to the WFU community and free to the public. Registration is required. You are welcome to register one guest. We hope you can join us!

Additional dates will be offered in this Leadership Series. Check the School of Business calendar for details.