Wake Forest Visits Spelman College: What is Business Analytics?

What is Business Analytics and how important is it to today's society? In the modern world, business analytics effects every standard of an industry or company whether it be through marketing, customer retention, or maintaining the financial aspects for an industry to thrive. At the School of Business, our Masters in Science in Business Analytics program is ranked high within the US because of the opportunities we provide to our students to have real-world experiences working with data science, while sharpening their critical analytic skills to be more confident working in an ever-changing workforce.

At the School of Business, our mission is to shape the whole person. We help businesses create a better world through developing passionate, ethical business leaders who get results with integrity, and thought leadership that is visible and positively impacts the practice of business. We invite students who believe that accomplishment is defined by hard work, collaboration and character to join us in making a positive and lasting impact on the noble profession of business.