Pump Up for Piccolo is an annual event led by the Gamma Phi Chapter of Pi Kappa Alpha and Wake Forest Football team in a philanthropic effort to raise money for cancer research and awareness for the Brian Piccolo Cancer Fund.

As the Brian Piccolo Cancer Fund honors the former Wake Forest Football player Brian Piccolo, the Wake Forest community, as a whole, places a great importance in supporting the fund to the highest extent. Pump Up for Piccolo is the oldest philanthropy event for the Piccolo Cancer Fund on campus, and we, at the Gamma Phi chapter, are honored to continue this beautiful tradition.