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Lunch and Learn: Roger Beahm, Professor and Executive Director for Wake Forest University Center for Retail Innovation

Are brands really destined to follow the four basic stages of the product lifecycle, i.e., introduction, growth, maturity, and decline? Why is it that some brands have short lifecycles, yet others are still around after more than a century? How can you keep your brand - whether that brand is a product, a service, or a whole company - from falling prey to this accepted destiny?

Join Roger Beahm, Professor of the Practice in Marketing at the Wake Forest University School of Business and Executive Director of the Wake Forest University Center for Retail Innovation, as he tells us how. Roger also serves as a Resident Professor at the Wake Forest University training center in Managua, Nicaragua.

Registration is required and open to current and prospective students, alumni and the general public.

Friday, May 9, 2014 at 11:45am to 1:00pm

Wake Forest University Charlotte Center 200 N. College Street, Suite 150 Charlotte NC, 28202

Event Type

Speakers, Lectures, Special Events


School of Business, MBA - Charlotte Evening, MBA - Charlotte Saturday

Target Audience

Alumni, General Public, Students, Prospective Students

Contact name

Roslyn Jones

Contact email

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