Presentation: "Well Crafted NC: Documenting the Craft Beer Industry"
Erin Lawrimore, University Archivist and Associate Professor (UNCG)
Special Collections & Archives, Wake Forest University
Room 624, ZSR Library
North Carolina’s craft beer industry has an annual economic impact of $2.18 billion and provides over 12,000 jobs. Well Crafted NC is a collaborative project of the UNC Greensboro University Libraries that documents the history of this important business sector through oral history interviews with industry leaders and preservation of the records of individual small businesses. The project has collaborated with business owners, employees, professional leaders, and faculty in UNCG’s Bryan School of Business and Economics to grow the reach of Well Crafted NC. In this way, the project echoes the collaborative and entrepreneurial mindset of the craft beer industry.
In this presentation, Erin Lawrimore, one of the creators of Well Crafted NC, will discuss the original concept for the project, the continued development of the project through strategic partnerships and grant funding, and new initiatives focused on helping breweries integrate history into their individual and regional marketing efforts.
Light refreshments to follow.
Wednesday, January 23 at 4:00pm to 5:30pm
Z. Smith Reynolds Library, ZSR Library Room 624
1834 Wake Forest Road Winston-Salem, NC 27106